Welcome to iTYPE

The perceptual person­ality identification

iTYPE uncovers hidden potentials

The way we perceive the world has a major impact on our behavior – both in our relation­ships and our management tasks. But the problem is that we are often unaware of our strengths and personal prefer­ences. And without knowing them, we can’t reach our full potential. 

iTYPE is an innov­ative tool based on perceptual analysis criteria. It’s designed to detect those hidden strengths and prefer­ences – for you and your teammates. iTYPE unlocks a world of knowledge, making it an amazing tool for any team.

iTYPE makes the unconscious conscious

Tradi­tional person­ality tests rely on language to identify different strengths and fields of devel­opment. Unfor­tu­nately, the results are primarily based on personal beliefs and images. Not to mention, they can also be distorted by social stigmas and outside influences. 

Unlike those tests, iTYPE measures person­ality traits exclu­sively on the perception of images, like lines, shapes, colors, symbols, and symme­tries. The results are not focused on one’s own self-concept but rather on the uncon­scious perception that influ­ences our decisions. iTYPE helps identify those unknown incli­na­tions and prefer­ences, giving you the tools to further develop your strengths.

iTYPE offers numerous advantages

Evidence- and research-based

iTYPE is an innov­ative test method that is based on the fusion of research results from a wide range of disci­plines such as neuroaes­thetics, neurology and perceptual psychology. The complex compo­nents of iTYPE are constantly advanced and updated.

Quick and easy

In just 10 minutes, iTYPE identifies an individual person­ality and strengths profile that includes both conscious and uncon­scious person­ality traits.

Efficient and cost-effective

In many areas, iTYPE can help to optimize lengthy and sometimes biased, evalu­a­tions and analysis. After just ten minutes you will have a detailed analysis at hand, that is free from external influ­ences such as mood, stress, uncon­scious biases from inter­viewers or moderators.


With its diverse analytical focuses, iTYPE can be used in numerous ways. 

Click below to learn more about how iTYPE detects individual person­ality traits.



Long question­naires belong to the past! iTYPE deter­mines the cognitive functions of the person­ality, including pre-conscious and uncon­scious parts. Because the test procedure works implicitly and purely via visual stimuli, self-serving biases, response behaviour based on social accep­tance, miscon­cep­tions and specific attempts at manip­u­lation are avoided.

Uniqueness, individuality and fairness

There is no right or wrong, better or worse in the iTYPE test. Our test procedure is designed to identify and value individual person­ality facets in all their uniqueness. Strengths and challenges are detected in order to promote and support devel­opment, commu­ni­cation and growth.

Reliable and secure

iTYPE can be customized for different require­ments and target groups. As a certified consultant, you will have access to a regularly maintained system that is free of charge. Test results are evaluated individ­ually and GDPR-compliant.

iTYPE identifies strengths

Depending on the target group, iTYPE can present your results based on four different strength profilers.

iTYPE Leadership

The iTYPE Leadership Profiler shows your strengths and compe­tences to lead and motivate co-workers, in addition to how you can deal with conflict.

iTYPE Sales

The iTYPE Sales Profiler allows you to see your sales commu­ni­cation strengths more consciously, thus ensuring better sales results.

iTYPE Professional

The iTYPE Profes­sional Profiler makes you aware of your overall profes­sional strengths and sheds light on efficient commu­ni­cation used in your work environment.

iTYPE Small

The iTYPE Small Profiler focuses on your core person­ality and provides a glimpse into your learning habits, work style, stress behavior, and leadership personality.


Inter­ested in perceptual person­ality identi­fi­cation? Would you like to use iTYPE in your enter­prise or become an iTYPE coach yourself?

We will be glad to answer your questions and advise you on next steps.

Write us

Kleine Seiler­straße 1
D‑20359 Hamburg