Welcome to iTYPE
The perceptual personality identification
iTYPE uncovers hidden potentials
The way we perceive the world has a major impact on our behavior – both in our relationships and our management tasks. But the problem is that we are often unaware of our strengths and personal preferences. And without knowing them, we can’t reach our full potential.
iTYPE is an innovative tool based on perceptual analysis criteria. It’s designed to detect those hidden strengths and preferences – for you and your teammates. iTYPE unlocks a world of knowledge, making it an amazing tool for any team.
iTYPE makes the unconscious conscious
Traditional personality tests rely on language to identify different strengths and fields of development. Unfortunately, the results are primarily based on personal beliefs and images. Not to mention, they can also be distorted by social stigmas and outside influences.
Unlike those tests, iTYPE measures personality traits exclusively on the perception of images, like lines, shapes, colors, symbols, and symmetries. The results are not focused on one’s own self-concept but rather on the unconscious perception that influences our decisions. iTYPE helps identify those unknown inclinations and preferences, giving you the tools to further develop your strengths.
iTYPE offers numerous advantages
Evidence- and research-based
iTYPE is an innovative test method that is based on the fusion of research results from a wide range of disciplines such as neuroaesthetics, neurology and perceptual psychology. The complex components of iTYPE are constantly advanced and updated.
Quick and easy
In just 10 minutes, iTYPE identifies an individual personality and strengths profile that includes both conscious and unconscious personality traits.
Efficient and cost-effective
In many areas, iTYPE can help to optimize lengthy and sometimes biased, evaluations and analysis. After just ten minutes you will have a detailed analysis at hand, that is free from external influences such as mood, stress, unconscious biases from interviewers or moderators.
Curious?
With its diverse analytical focuses, iTYPE can be used in numerous ways.
Click below to learn more about how iTYPE detects individual personality traits.
Non-manipulable
Long questionnaires belong to the past! iTYPE determines the cognitive functions of the personality, including pre-conscious and unconscious parts. Because the test procedure works implicitly and purely via visual stimuli, self-serving biases, response behaviour based on social acceptance, misconceptions and specific attempts at manipulation are avoided.
Uniqueness, individuality and fairness
There is no right or wrong, better or worse in the iTYPE test. Our test procedure is designed to identify and value individual personality facets in all their uniqueness. Strengths and challenges are detected in order to promote and support development, communication and growth.
Reliable and secure
iTYPE can be customized for different requirements and target groups. As a certified consultant, you will have access to a regularly maintained system that is free of charge. Test results are evaluated individually and GDPR-compliant.
iTYPE identifies strengths
Depending on the target group, iTYPE can present your results based on four different strength profilers.
iTYPE Leadership
Profiler
The iTYPE Leadership Profiler shows your strengths and competences to lead and motivate co-workers, in addition to how you can deal with conflict.
iTYPE Sales
Profiler
The iTYPE Sales Profiler allows you to see your sales communication strengths more consciously, thus ensuring better sales results.
iTYPE Professional
Profiler
The iTYPE Professional Profiler makes you aware of your overall professional strengths and sheds light on efficient communication used in your work environment.
iTYPE Small
Profiler
The iTYPE Small Profiler focuses on your core personality and provides a glimpse into your learning habits, work style, stress behavior, and leadership personality.
Questions?
Interested in perceptual personality identification? Would you like to use iTYPE in your enterprise or become an iTYPE coach yourself?
We will be glad to answer your questions and advise you on next steps.
Write us
i‑TYPE GmbH
Kleine Seilerstraße 1
D‑20359 Hamburg